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Euroshop 2026

Euroshop 2026

Dusseldorf, Germany
2026-02-22 - 2026-02-26
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The Premier Retail Trade Fair, EuroShop 2026

Event: EuroShop 2026
Sectors: Advertising, Marketing, Paper and Printing Industry, Media Production
Date: 22 Feb 2026 - 26 Feb 2026
Location: Messe Dusseldorf, Dusseldorf, Germany
Address: Stockumer Kirchstrasse 61

Organiser: Messe Düsseldorf GmbH
Founded: 1966
Frequency: Every 3 years
Next Edition: EuroShop 2029

Put February 22–26, 2026, on your calendars—that's when the prestigious EuroShop trade show will return to Dusseldorf Messe. Get ready to be astounded by the state-of-the-art innovations and cutting-edge technologies that will revolutionize in-store experiences and propel the retail sector forward.

An Extensive Exhibition

A wide range of topics, including shop fittings, point-of-sale systems, pricing tools, inventory control systems, lighting concepts, safety engineering, store equipment, store design, storage facilities, and outdoor advertising, will be covered in EuroShop 2026, which will be a comprehensive showcase of the retail industry. Professional merchants from more than 140 countries will be drawn to this large exhibition, which will provide inspiration, new product innovations, and expertise covering all eight show floor dimensions.

The History of EuroShop

As a leading trade show for the retail sector, EuroShop has a long history. 94,000 people attended the 2023 edition, which had about 2,300 exhibiting enterprises and was a huge success. Remarkably, 96% of attendees and 85% of exhibitors said they were happy with their involvement in EuroShop Dusseldorf.

An International Convocation

Global decision-makers from 142 nations are among the varied array of attendees that EuroShop draws. In search of answers and ideas, retailers, wholesalers, marketing and advertising experts, managers of restaurant and hotel chains, spas, catering businesses, banks, travel agencies, and more come to this event.

A Changing Idea

Recent modifications to EuroShop's structure have improved the user experience overall. Eight retail dimensions—Food Service Equipment, Lighting, POP Marketing, Retail Technology, Shop Fitting & Store Design, Expo & Event Marketing, and Visual Merchandising—are the focal points of this innovative idea. Furthermore, related activities such as Ecopark and Omnichannel Forum deepen the subjects of these aspects.

Don't pass up the opportunity to take part in this incredible occasion. The experience of EuroShop 2026 is expected to be revolutionary, influencing the direction of the retail sector.

Must Watch Euroshop Video 

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